Citium Promotions "Unplugged"

You may know that Citium is a leader in online promotions infrastructure, but you may not know that we are also leading the wireless promotions revolution!

Many wired businesses are benefiting from the advantage of Citium's Promotions Engine (CPE) on their web site. CPE increases advertising inventory, increases site stickiness, gives sales people new client leverage, and most importantly increases your revenue!

CitiumMobile offers the same technology and user experience as the wired Citium Promotions Engine infrastructure, but delivers it in two wireless formats - SMS (wireless text messaging) and WAP (wireless internet browsing).

Who Uses CitiumMobile

Promotions accounted for over $93.4bn in revenue in the US in 1999 (Promotion Trends 2000). The total wireless promotions market size is expected to grow from $14.3m in 2001 to $6.1bn in 2005, and OVUM and Grok predict US mobile phone penetration will increase from about 25% today to over 80% by 2005, with 80% of that total being net-ready.

Business Owners & Brand Managers

If you manage a business or are a marketing manager, rich wireless applications like SMS text messaging and WAP internet applications will very soon become part of your standard marketing communications arsenal. SMS text messages and WAP internet applications will routinely be used to deliver targeted business information and promotions to your customers based on location, interests, or other variables.

General Users

If you are a personal SMS or WAP user, you will very soon have a wealth of new access to value added promotion based business information and services available to you instantly on your mobile phone. Messaging your friends or colleagues might include forwarding them a promotion for the music store you were talking about during lunch (of course, you found that new Chinese restaurant on your mobile phone while walking down Main St. - the half price meal promotion helped you make the final decision to eat there).

CitiumMobile Services

Citium is currently registering users for CitiumMobile SMS. Please click here to sign up for this service or click here for more information about CitiumMobile SMS.

Citium also plans to launch CitiumMobile WAP before the end of the year. Please click here for more information about CitiumMobile WAP.